William Hill

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William Hill


Our sponsorship strategy associates William Hill with some of the biggest and best sporting teams and events in the country.

Passion is at the core of our brand and there is no sport in the world that showcases that value more than football.

Our sports sponsorship portfolio is heavily focused on the nation’s favourite sport – with our official sponsor status of the FA Cup and the England Team, while in Scotland we are the title sponsor of the William Hill Scottish Cup and an official supporter of the Scotland Team.

Horse-racing is one of the betting industry’s biggest sports and we sponsor one of the biggest National Hunt events of the season in the William Hill Winter Festival, including the blue riband King George VI Steeple Chase, as well as a number of feature races in both Flat and National Hunt racing throughout the year.

Another passion fuelled sport that we sponsor is darts. We previously sponsored the Grand Slam of Darts before we took over the most prestigious event in professional darts– the William Hill World Darts Championship in 2014.

We also sponsor the richest greyhound race in the World, the £250,000 William Hill Greyhound Derby at Wimbledon, as well as two major Festival meetings at our own tracks, Newcastle and Sunderland, a portfolio that makes William Hill the greyhound industry’s biggest supporter.

One of the key reasons for the success of our sponsorships is our close working relationships with the respective governing bodies. These relationships allow us to maximise our PR and marketing activations programs around each of our sports sponsorships.